AI & Automation
LLM integrations, intelligent workflows, RAG systems, and document processing pipelines — production-ready, not proof-of-concept.
Open for projects · Based in Indonesia
Hey, I'm
fruitpunch.dev
Full-Stack Engineering
AI Automation
Product Thinking
I design and build web products that solve real problems — from AI-powered automation to full-featured SaaS platforms. Clean code, sharp interfaces, and zero shortcuts.
3+
Years shipping
50+
Projects shipped
12
Satisfied clients
Impact
fruitpunch.dev
by the numbers
50+
Projects shipped
Across startups, scale-ups, and solo founders
6wk
Avg. MVP delivery
From kickoff to production-ready
98%
Client satisfaction
Measured across all completed engagements
3+
Years in production
Shipping real software, not side projects
0
Projects abandoned
Every engagement is seen through to the end
<24h
Response time
Always in the loop, never a ghost
About
Code written
with intent.
I'm a self-taught full-stack engineer who's been deep in the trenches of product development for 3+ years. I care about the craft — clean architecture, thoughtful UX, and systems that scale gracefully under pressure.
When I'm not shipping, I'm probably reading about system design, experimenting with AI tools, or hunting for the perfect cold brew.
Ships, not just codes
I'm comfortable owning projects end-to-end — from architecture decisions to deployment and post-launch monitoring.
Product-first mindset
I ask "why" before "how". Every feature I build is grounded in what users actually need, not just what was requested.
Honest communication
Transparent updates, early blockers flagged, and respectful pushback when a decision is wrong. No sugar-coating.
Code built to last
Clean structure, documented decisions, and test coverage that gives future teams confidence. Handoffs are painless.
Capabilities
From idea to production,
the full stack covered
I've worked across the whole product lifecycle — from blank repo to live system. Here's where I spend most of my time.
SaaS & Web Apps
Multi-tenant SaaS platforms, billing, auth, onboarding — the full product, built to launch and built to retain.
Frontend Engineering
Pixel-sharp, performant UIs in React/Next.js. Animation, accessibility, and the kind of polish users notice without knowing why.
Backend & API Design
RESTful and GraphQL APIs, database schema design, background jobs, webhooks, and the boring-but-important stuff like rate limiting and caching.
Internal Tools & Dashboards
Admin panels, ops dashboards, and data tools that give teams visibility and control without needing to ping engineering for every query.
DevOps & Deployment
Docker, CI/CD pipelines, cloud deployments on AWS/Railway/Vercel. What works in dev, works in production.
Toolbox
Technology chosen
for real-world work
Frontend
React / Next.js
TypeScript
CSS
/ Tailwind
Flutter
Backend
Laravel
Golang
PostgreSQL
Redis
AI & Data
OpenAI / Anthropic
Metabase
Vector DBs
Vortex AI
Deploy & Infra
Linux VPS
AWS
Docker
Git
/ CI/CD
My project, for everyone
Free utilities
built for everyone
I designed and built tools.fruitpunch.dev — a collection of free, lightweight utilities created for everyday digital tasks. From formatting data to quick file conversions and text helpers, everything is engineered to run 100% inside your browser.
This project is shared freely with the public, combining privacy-first design (none of your data is ever sent to a server) with clean, lightning-fast interfaces.
tools.fruitpunch.dev
$ curl -I https://tools.fruitpunch.dev
HTTP/2 200 OK
privacy: 100% client-side (no data saved)
license: Free public resource
$ analyze --accessibility
→ Responsive design for all screens
$ analyze --security
✓ Secure browser-only sandboxed run
Products
Built and shipped,
not just imagined
Real products I've designed, built, and launched — each one solving a concrete problem for real users.
HRIS & Payroll
Satu Ruang
An integrated cloud-based HRIS & Payroll system engineered for full compliance with Indonesian tax regulations and BPJS ketenagakerjaan requirements.
Automated payroll & digital payslip generation
PPh 21 tax & BPJS contribution compliance, auto-calculated
Cloud-based employee management & attendance tracking
Real-time HR dashboard & reporting
satu-ruang · dashboard
248
Employees
Rp 1.2B
This month payroll
100%
Tax compliant
✓ PPh 21 calculated — June 2025
✓ BPJS contribution auto-deducted
→ 248 payslips queued for delivery
✓ e-SPT export ready
AI Sales
Sales Tools
A full-stack revenue platform combining CRM, an AI sales agent, campaign automation, lead discovery, and multi-channel conversations — built to close more deals, faster.
CRM & visual pipeline management
AI sales agent & conversation assistant
Campaign automation & lead discovery
Multi-channel conversations — email, WhatsApp & more
sales-tools · AI agent
142
Active leads
38%
Conversion rate
3 ch
Active channels
✦ AI drafted reply to lead #91 — WhatsApp
✓ Campaign "July Promo" sent to 340 contacts
→ 12 new leads discovered via LinkedIn
✓ Deal #44 moved to "Negotiation"
POS & Multi-store
FruitPunch POS
FruitPunch POS pairs an offline-first cashier app with a multi-store admin dashboard — so you can sell, track stock, and run promotions from one register or hundreds.
Offline-first cashier app — keeps selling with no internet
Multi-store admin dashboard with real-time stock sync
Promotions & pricing rules across every location
Consolidated sales & inventory reporting
fruitpunch-pos · register
Rp 8.4M
Today's sales
24
Stores online
1,180
Items in stock
✓ 3 offline sales synced — Store #12
→ Stock updated across 24 stores
✓ "Weekend Promo" applied to 6 branches
→ Low stock alert — Store #05
AI Support
AI CRM
A shared inbox with an AI agent that actually knows your product. Inbound support email gets threaded, answered from your own knowledge base, and escalated to your team when the AI isn't confident — instead of guessing.
Shared inbox with automatic email threading
AI agent answers from your own knowledge base
Confidence-based escalation to your team
Full conversation history & context in one thread
ai-crm · shared inbox
57
Open threads
71%
Auto-resolved
48s
Avg response time
✦ AI replied to "Refund status?" from KB
✓ Thread #204 resolved automatically
→ Low confidence — escalated to Sarah
✓ Knowledge base updated from ticket #198
AI Chat Widget
AI Chatbox
AI chat for your website, grounded in your own content. Create an AI agent, give it your knowledge base, and embed a chat widget on your site in minutes — with live human escalation when the AI isn't sure.
Custom AI agent trained on your own knowledge base
Embeddable chat widget, live on your site in minutes
Live human escalation when the AI isn't confident
Conversation logs & answer accuracy tracked over time
ai-chatbox · widget
312
Chats today
84%
Answered by AI
2.1s
Avg reply time
✦ Agent answered "What's your refund policy?"
✓ Widget embedded on 3 new pages
→ Low confidence — handed off to live agent
✓ Knowledge base re-indexed — 48 docs
The process
Structured enough to be
reliable. Flexible enough to move fast.
Understand the problem
Before any code: understand the actual goal, not just the stated requirement. What does success look like in 90 days?
Day 1–2
Plan & align
Scope document, technical approach, and a realistic timeline — agreed on before a single line of code is written.
Day 2–4
Build in public
Async updates, early previews, and short feedback loops. You're never waiting more than a few days to see progress.
Week 2–8
Ship & hand off
Deploy to production, write docs, and make sure you understand how everything works. No black boxes.
Final week
FAQ
Common questions
about fruitpunch.dev
Yes. I take on select freelance and contract projects throughout the year. I keep my client roster small by design — it means every client gets my full attention. Drop me a message and I'll be honest about my availability.
I love projects where there's a real problem to solve — MVPs, AI integrations, SaaS platforms, internal tools. I'm not the right fit for simple landing pages or pixel-pushing work that doesn't need engineering depth.
Both. I work equally well embedded in an existing engineering team as a senior contractor, or as the primary builder for solo founders. I adapt to your workflow — GitHub PRs, Jira, Linear, whatever you use.
Fixed-price for well-scoped projects, hourly for ongoing work. I don't have a public rate card because every project is different — let's talk and I'll give you a straight number based on your specific scope.
Send me an email at contact@fruitpunch.dev with a short description of your project. I reply within 24 hours, and if it sounds like a good fit, we'll schedule a free 30-minute call to dig into the details.
Let's work together
Got a project in mind?
I'd love to hear it.
I'm always open to interesting problems. Send me a message and I'll reply within 24 hours — no forms, no funnels, just a real conversation.
Reply within 24h
Free discovery call
Based in Indonesia · Remote-friendly